Are you passionate about art, creativity, and sustainability?
In a world where environmental consciousness is more critical than ever, Crayola stands out as a brand that not only sparks creativity but also prioritizes sustainability. Since the creation of the first Crayola crayons in 1903, powered by hydropower from the Bushkill Creek in Pennsylvania, the company has been on a mission to inspire children, teachers, and families while caring for the planet.
The ColorCycle program, launched in 2013, was a bold step towards sustainability. However, despite its positive intent, the program faced challenges that hindered its effectiveness. Shipping used markers long distances increased carbon footprint, counteracting the initial goal of reducing CO2e emissions. Moreover, the inclusion of non-plastic items in marker shipments led to contamination and recycling difficulties for third-party recyclers, ultimately prompting Crayola to discontinue the program.
Despite these setbacks, Crayola remains steadfast in its commitment to sustainability. The journey towards finding impactful solutions for end-of-product-life initiatives continues, recognizing the complexities involved in recycling mixed plastics and small marker components. Nevertheless, the company has made significant strides in reducing its carbon footprint through investments in renewable energy and manufacturing efficiencies.
On the educational front, Crayola educators have developed free, standards-aligned resources to teach sustainability through engaging, hands-on experiences. These resources include Project-Based Learning lessons, Thinking Sheets to visualize student thinking, and animated videos that inspire children to set and achieve their sustainability goals.
As we navigate the challenges of environmental stewardship, Crayola's dedication to innovation and environmental care shines through. The brand's unwavering commitment to sustainability serves as a beacon of hope, inspiring future generations to create, learn, and protect our planet.
At Art Haven Kanata, we are proud supporters of this innovative program that not only encourages artistic expression but also promotes environmental responsibility. Join us with Crayola on this journey of creativity, education, and environmental responsibility. Together, we can make a meaningful difference for our world and future generations.
Join us in the coloring revolution and be a part of this exciting initiative. Let's color the world with creativity and sustainability. Together, we can create a brighter, more colorful future for generations to come.
Crayola has taken steps to make its art supplies more sustainable. It’s great to see companies taking steps toward environmental responsibility! 🌿
Click on the link below to see how you can make a difference and find resources to suit your initiatives. They also have some wonderful educational resources for teachers/educators!
Written By Tina Louise Mackey
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